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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy By Enrico Trevisan
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- Sales Rank: #2848635 in Books
- Published on: 2013-09-02
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .44" w x 6.14" l, .95 pounds
- Binding: Hardcover
- 156 pages
About the Author
Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlässigtes Phänomen in der Strategieforschung and a number of articles focused on behavioural economics, strategy and marketing, he is in high demand as a conference speaker around the world. Enrico Trevisan studied Political Science at the University of Turin, he holds a Master Degree in Business Research from the University of Munich and a Ph.D. also from the University of Munich in Strategic Management and Organizational Theory, with a focus on Behavioural Economics.
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